Why Bluetooth Proximity Marketing Over SMS Marketing

There are number of ways in which you can initiate the Bluetooth mobile marketing, and all of the ways are great and effective in one way or another. The basic or elementary difference between SMS marketing campaigns and passing Bluetooth messages is that first method is essentially used for specific segment of population, Bluetooth mobile marketing is comparatively cheap and easy and there is no discrimination done on the advertising message. With the help of high quality Bluetooth device, the advertising messages can be emitted across different groups which fall within the range or proximity of Bluetooth device. The limitation with the Bluetooth proximity marketing is that of distance. The receiver will receive advertising message on his device only within the 10meters range and no further. The SMS marketing on the other hand doesn’t have any kind of such limitation whatsoever. Bluetooth proximity marketing in the recent times has gained immense popularity for the reason that it can be used for cheap and easy sending of marketing and advertising messages without investing huge amounts of money.
While going for the Bluetooth message, it is quite necessary that the sender keeps an eye on the length of message. It is also quite necessary that the message should be created small and crisp. If the message is too long, it would take lot of time to get transferred across the Bluetooth device. On the contrary, if the message is too short, it would become just next to impossible to get through the real meaning of message and everything would just come to dead end. Therefore, you have to be sure about crispness and length of message if not anything else.
One of the important points to take into consideration here is that Bluetooth marketing campaign is harder to conduct properly, the benefit it has over SMS campaigns is the cheap cost. When you go for the SMS messaging, you need to pay to the Network service provider for every advertising message that you send. However, this is not the case with Bluetooth messaging. SMS Advertising Campaign would bring huge costs on your business budget and at the end of day and everything would seem to get you out of your mind. However, Bluetooth advertisement is an obvious choice for the bricks and mortars retailers instead of the online vendors. Get your straps tightened for the Bluetooth Proximity Marketing, and the see the difference it creates in your business.